Some Snippets From The Book To Whet Your Appetite


From The Preface

The weight loss and processed food industry are somewhat interdependent. The processed food industry fuels weight gain and reroutes customers to the weight loss industry, and the failure of the weight loss industry reinforces the growth of the processed food industry, and so it goes. Suffice to say it is working out well for both of them, in a big money-go-round, while many people suffer time and again because they do not know the cause of, or how to, change their overeating behaviour.

From Part 3 – Food Basics

Rewiring the brain for weight loss is not a diet. It is about constructing a new personal Mind Map that creates better eating habits. To do this we need to know a little bit about ‘the better’ eating habits.

The average modern Western diet has three elements that are bad for our long-term health.

  1. It tends to deliver too much added Sugar.
  2. It does not deliver enough fibre.
  3. It has had fat removed and tends to deliver too much polyunsaturated fat.

From Part 1 – Metabolism

An adult human has about 30 billion white fat cells. As we overeat, these cells take on more fat and become larger. Generally fat cells do not replicate until they become about four times their natural healthy size, which is when people have moved into an obese category. When this size is reached, the fat cells replicate in order for the body to store more fat. It should be noted that dieting to reduce weight reduces the size of the fat cells, but the number of cells is not reduced. Any new cells gained via replication still remain after weight loss. It is best to get back to healthy weight prior to fat cell replication occurring.

From Part 4 – Rewire Your Brain for Weight Loss

For all its complexity, the brain performs three simple tasks:

  1. It receives information from the external environment and from within the body.
  2. It delivers subconscious instructions to YOU.
  3. It listens to conscious instructions from YOU.

What results depends on which wins: the subconscious, the conscious, or YOU.

From Part 2 – Food Neuroscience

Our personal Mind Map subconsciously influences the decisions we make every day, based on what we felt provided the best result regarding that same decision in the past. This applies to which type of pizza we order, and whether we have our eggs sunny side up, over easy, scrambled or poached. Whether we choose the banana in preference to chocolate will be made by our Mind Map first, and to override the influence of our Mind Map requires either willpower or self-control, or, better than both combined, a new Mind Map.

From About The Author

I would like to thank the hundreds and hundreds of medical researchers who publish the results of their work in scientific journals so that inquisitive persons like me have access to the results of their research. I am also lucky that I had a head start in understanding the research because of my background in chemistry, physics and thermodynamics (chemical engineering), which meant it took much less time to ‘learn the medical lingo’ in order to understand what they had written.


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Gaining weight is natural and easy. Armed with your new Mind Map, and some basic food knowledge, losing it can be just as natural and easy.

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